Because You Need to Know® cover image

The Epic Journey of Organizational Discovery with Kurt Conrad

Because You Need to Know®

CHAPTER

The Power of Language Engineering

The gaslighting syndrome and mass media torch lighting just keeps everybody from reaching that unified mission. The language which has been engineered to discuss these topics prevents consensus from forming. Most of I see being done by engineering the implicit. When you craft a message, every term comes with what that term implies. What's the implicit knowledge associated with it? And yeah, the phenomenon I see is let's engineer that implicit load to drive specific behavior.

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