What is like, the essence of your brand? What is that identity? And so once you know that, like, what your coms looks like, it should be consistent with that. I think gool's actually pretty good a social like they do fun things. For example, april fools day on the web use to be a big thing,. and they would do, like, cool created, like goole maps would be turned into an online video game. It's always a great experience for people who work at chipole or home depot. You can empower your team members to post videos in a way that is within the brand but also encourages them to cockes other consumer brands where