Building for Scale

One of the big choices you took up front which also would have taken a lot more time was to build your own tech stack. You know in general in the startup world there is this view of run fast break things do things faster whereas you said no I have to build it bottoms up. There are of the shelf solutions you could have integrated with. So, how should entrepreneurs think about that? We say about 70 percent I am just think of designing 30 percent just execute and you know this is again weaving in from a long term.