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How We Are Currently Leveraging The Power Of AI To Create A Smarter Business

The Email Marketing Show

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Harnessing AI for Email Marketing Success

This chapter discusses the innovative application of AI in creating engaging email subject lines and content. The speakers explore a customized GPT model designed to enhance click-through rates through psychological insights and systematic analysis. They also introduce the SET framework for crafting compelling narratives, emphasizing the balance between authenticity and AI-driven creativity in communication.

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