The MF CEO project is all about becoming the motherfucking CEO of your life. If you don't take control of yourself, of your own personal brand, cry frankly, you're not going to do shit. A lot of people can never look themselves in the mirror and realize that they've built these walls around themselves based upon their opinions. You have limits. You have excuses. The poor little baby elephant is stuck? Are you stuck? I know it's work, but there's nothing more pussy than letting imaginary thoughts keep you from building the life that you truly want for yourself.