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The Benefits of Using Past Keys in E-Commerce
Jared Santo: E-commerce will be an industry that adopts this type of technology pretty quickly. We've seen people like Home Depot and Best Buy and eBay adopt past keys pretty early. But what we found is that if you do past keys or if you implement past keys wrong, it actually hurts your conversions. So how does passage determine that that this person can have a past key? How are you doing it?