Starbucks #RaceTogether Campaign Backfires (2015)
This Day
Starbucks and the Race Together Controversy
This chapter examines the #RaceTogether campaign by Starbucks and its impact within the socio-political context of the time, especially against the backdrop of the Black Lives Matter movement. It critiques the effectiveness and sincerity of corporate social initiatives in addressing systemic racism, suggesting that true progress demands more than superficial dialogue.
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