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Why empathy marketing is the future for B2B companies - Brian Carroll

Tech Marketing Trends

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Collecting Money From People Who Don't Pay Their Bills

Markempa was running a marketing at sales an meclabs, and it was a sunday night two thousand 14. A friend sent him a video of a collection agency that had been nominated for nobel prize. Markempa wanted to change the way his team approached their customers. So he started working with our inside sales team on what does it mean to help customers? And so if that started us on this whole trajectory of what does it means to helping customers?

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