Coach and Coordinator Podcast cover image

Create Your Culture Playbook - Brian Kight

Coach and Coordinator Podcast

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What Is the Purpose of Culture?

The first thing is you got to understand what the role and what the purpose of culture is. Culture does not exist to make people feel good. It can be a byproducts, but that's not the reason to focus on culture. The reason we focus on culture and why culture exists is to drive the behaviors called for by your strategy.

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