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Has a Global Market Rotation Begun? + Inside the Ultra-Luxury Hotel Industry

Prof G Markets

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Exploring the Dynamics of the Ultra-Luxury Hotel Market

This chapter delves into the ultra-luxury hotel industry, focusing on the Arman group's ambitious $2 billion expansion plans in the Middle East and Africa. It explores the rising demand for luxury accommodations driven by demographic shifts and the influence of branding and social media on travel preferences.

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