Focus Groups - Can You Help Me With This?

A lot of people don't hae the budget to hire a consultant to do that part of it, and so they're trying to all do it themselves. But you have to do it in the right way, otherwise it ends up being misleading for you. So i wrote this book is a quick, good, quick readand it's sort of a reference guide for, you know, how to recruit,. How to choose the type of ogescrip you want, how to write the scripts.