The way that we think about it is like there's definitely guard rails to what's decided a show level. The place that we think it gets interesting is actually at the network level when people start to make decisions around what they want to watch or don't want to watch. And so yeah, we're just building out the platform with funding. We are very set on not putting our funding towards content but rather this new model in which there's this treasury as a large like place for initial support.

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