This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Digital Is Crowdy [The Search for Differentiation] (409)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Advertising Shifts to Deeper Deals and Full Show Sponsorship

Discussion on how brands are transitioning to larger advertising deals with publishers for more control and value add, and the trend of full show sponsorship in streaming media.

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