My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of Growth by Science, an advertising measurement and technology consultancy.
Andrew and I discuss the topic of advertising measurement broadly, including:
- The misconceptions that advertisers have about how the largest walled garden advertising platforms function;
- The principal mistakes companies make related to marketing-driven growth;
- The scientific approach to measurement;
- How companies can future-proof their advertising measurement;
- The analytical constraints that prevent most advertisers from growing spend;
- Creative analytics;
- A systematic approach to channel diversification.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
