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Startups need to think global, but you need to beware of being global

Disrupting Japan

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Global Expansion Challenges and Strategy

The chapter delves into the challenges and advantages of international expansion for a startup, focusing on freemium product strategies in various markets like Japan. It discusses the importance of finding niche markets and understanding core customer needs to prevent resource dilution. Additionally, it highlights the transition of headquarters from Singapore to Japan, driven by client base and strategic considerations.

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