Elon Musk’s Meltdown, the Death of Twitter, and the Chaotic Future of Social Media
Plain English with Derek Thompson
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The Evolving Nature of Virality and News Media Economics
This chapter examines the changing meaning of virality in today's news media landscape, highlighting how the term is often misused to describe popular content. It also contrasts the traditional broad reach strategies of social media with a new approach focused on deep, sustainable audience relationships through subscriptions.
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