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Out on the Wire Episode 3: Walk In My Shoes

Out on the Wire

00:00

The Code Word for Branding

"If you don't tell the real story, if you don't reveal something of the actual, messy humanity of a person or an organization, then no one will buy it," Allison says. "It's become a kind of a catch phrase, we need to tell the story of our work", Jenna Genewisberman adds. 'The purpose of that is to sell you stuff'

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