Out on the Wire Episode 3: Walk In My Shoes
Out on the Wire
00:00
The Code Word for Branding
"If you don't tell the real story, if you don't reveal something of the actual, messy humanity of a person or an organization, then no one will buy it," Allison says. "It's become a kind of a catch phrase, we need to tell the story of our work", Jenna Genewisberman adds. 'The purpose of that is to sell you stuff'
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