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How Crypto Solves the Global Money Problem | Paul Bances, PayPal

Empire

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Building a Go-To-Market Strategy with Paxos and Stablecoins

The chapter explores the decision-making process behind partnering with Paxos for a cryptocurrency product's go-to-market strategy. It emphasizes the importance of leveraging Paxos's compliance expertise, the decision to support a stablecoin in PayPal, and the comparison between USDC and Tether for global market expansion and payment efficiency.

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