9min chapter

Ditching Hourly cover image

Corey Quinn - The Benefits of Selling to Anyone, Not Everyone

Ditching Hourly

CHAPTER

Specializing in Vertical Markets for Business Growth

The chapter explores the advantages of focusing on a specific vertical market, such as healthcare or home services, to drive business growth. It discusses the benefits of specialization in serving a niche market, drawing comparisons to successful strategies like McDonald's product line. The conversation highlights the process of transitioning from a generalist to a specialist by leveraging existing client success and analyzing factors like retention and revenue for business traction.

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