Navigating the Shift: Online vs Offline Retail in India

This chapter explores the transition from offline to online shopping in India, focusing on the challenges brands face in adapting to a digital-first landscape. It discusses the importance of understanding consumer behavior, particularly among millennials and Gen Z, and the need for innovative strategies to balance online and offline presence. Additionally, it highlights the impact of technology and price disparities in influencing purchasing decisions, urging brands to rethink traditional market strategies.

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