If wo look at companies lik giggle, amazon, theyre sort of famed for testing hundreds of different things, and very proud of products that never really gain atraction. How do you think about testing and volume of testing of new ideas, new concepts. At tito, we

defl learn a lot from or industry purs incen o, the concept on continuously testing and getting learning fortetites pinon on ech outers, the idea of really like testing and consist in testing. I think it's a base line basic, because that's how fin te minta you can get to really know your user owl your market. But i think one of the things that we're trying to doring it more uniquely is that we testing these proportion but also we have a long tem plan for these ato fotis product. Meaning when we're testing a we're actly sinkin ta bout really couple of staf word in terms of how can we make these at a long term canofa co physi testing hypothesis, or new hypothesis could be tested. It's always like a link with another proportion, to make sure that we're not blinde through ol resources, because we're still a sto up at our very humble beginning. We have limited resources. In order to make it more efficient, we have to be more mindful on what we are testing, and to how can we link it to a bigger od strategy of scope.

I think that's really at the heart of what testing is about. It's, as you test hypotheses, you new hypotheses develop. You re define existing hypotheses so that definitely make sense. What you're talking about

all of that is, you test theg hypothesis with sugar and new salts. You're too po are working on. One line is that you know where you want to go, so you test towards the goal. That's basicy for existing protu or for some of the kind of prota that already in the scope. And the other parallel line ows lake a kind of 20 % of our energy. It's testing on things that we yet know bot. We just don't know if that would take us to any unmeaningful results. So that's the pot you know, a lot of my tim is pretty excited about because theys just want to know something that could be real. Like, you know, everybody don't know. Some of the times t we just ateti to find out how us or acts to some of the a ha about music versas your behavior on a cound of a shopping devisioning, or some kind of engagement as egos. A lot of interesting things that, you know, we learn from all ou behavior through that. And thatrigers us to think about, is it possible that we can help the use er to connecting some of the music with some of the behavior outsit, so that, you know, it's creating some ofea renewtof a pite product, to a link between the uof neat verses of teetes ojectives.