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What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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Is There a Difference Between VP of Marketing and CMO?
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When you're a CMO and are part of the exec team, you've got to understand the nuts and bolts of your business. I think it's also important when it comes to hard decisions, like we're all living in markets that are tough right now. At first, if marketing wasn't getting funded to the way I thought it should be, it was easy to take it personally. Over time, as you see the benefit of that approach and then also that it happens not just to your team or whatever, you become desensitized to it.
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