Mastering Multi-Threaded Sales Engagement

ACTIONABLE TAKEAWAYS:

• Get Permission to Reframe: Before turning a perceived weakness into a strength, ask for permission to tell the story. This keeps the approach authentic and avoids sounding overly salesy.
• Anchor High for Multithreading: When requesting additional stakeholders, ask for more than you need. If they say no to six but yes to two, you've still gained ground.
• Reframe Intentional Limitations: When faced with an objection or missing feature, consider if it’s intentional by design. Reframe it as a benefit aligned with the prospect’s goals.
• Prep for Large Meetings: Divide the room strategically. Prep with your champion, pre-call each stakeholder, then personalize questions in the meeting to tailor the conversation.

DAVID'S PATH TO PRESIDENTS CLUB:

• Senior Account Executive MM @ LinkedIn
• Account Executive SMB @ LinkedIn
• Sales Development Representative @ LinkedIn
• Creator Manager @ LinkedIn

RESOURCES DISCUSSED:

• Join our weekly newsletter
• Things you can steal
• Club Pass