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Otherside and the Rise of the Bored Apes

The Breakdown

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Yuga Labs - The Company Behind the Board Ape Yacht Club

A huge number of different types of companies and projects are all converging towards that goal, but coming at it in very different ways. I think yuga labs, the company behind the board ape yacht club, is one of those contenders. And a lot of what they do is going to set the tone for what other competing projects do as well. It's not clear who's going to win, or even what strategy is going to win,. But in terms of the sheer amount of human attention that will be concentrated on the other side of this, the stakes are pretty high.

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