Strategies for International Growth and Monetization in Formula One

Formula 1 is hosting its inaugural Las Vegas Grand Prix this weekend. They have spent more than $500 million to put on the event, but there have been plenty of problems — road closures, hotel prices, unsold tickets, etc. — and many people believe the race will be a one-and-done. So today’s podcast breaks down why that isn’t going to happen, including how much money Formula 1 expects to make on the event and why they are promoting it themselves. Enjoy!

Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw

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