Advanced Door Approach Clinic for People Working Leads

Encyclopedias salesman, like Bible salesmen, knocked on the doors of families they'd gotten leads on. A lead is the name or address or phone number of someone who might likely buy the stuff you're selling. Britannica generated its leads from places like newspaper contests. One place Britannica generated leads was from a radio quiz show. If you submitted that question and no one on the panel answered it correctly, if you stumped the experts, you'd get a free Encyclopedia Britannica.