Discussion about the upcoming negotiations for the WNBA's media rights deal, along with the emphasis on digital transformation to attract younger fans and expand viewership. The chapter also delves into the significance of live sports in the media landscape and the shift towards streaming platforms in sports broadcasting.
Episode 359: WNBA Commissioner Cathy Engelbert joins Morning Brew Daily and explains how the league is ready to capitalize on their major momentum. Commissioner Engelbert discusses player pay and how they are working to increase league paychecks through sponsorship deals and media rights contracts. Plus she gets into how this year's rookie class including Caitlin Clark and Angel Reese have brought a massive amount of media attention and how front offices and investors are trying to parlay that into popularity for years to come. Finally Cathy discusses her previous role at Deloitte as CEO and even what corporate lingo she things is the cringiest.
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