Unpacking Brand Stories and Personal Narratives

What makes some businesses unforgettable while others fade into the noise? The answer isn't just in a logo or a tagline — it's in the story they tell. In this episode, we dive into the art of brand storytelling with Johnna Lacey, the founder of J.M. Lacey Communications. Johnna has more than 20 years of professional writing experience and over 40 years of creative storytelling. She specializes in helping business owners, solopreneurs, nonprofits and authors simplify their messaging and build deeper connections through storytelling. In this conversation, Johnna breaks down the difference between brand story and traditional branding, the biggest mistakes professionals make when telling their story, and how solo professionals can leverage storytelling to build trust, reputation, and community. Plus, she shares practical steps to uncover your own story and even turn brand storytelling into a valuable service for your clients.