Authenticity as the North Star

From surviving a life changing accident to becoming one of Miami’s most trusted names in aesthetics, Amy Peterson has rewritten what it means to build beauty from the inside out.

At 18, she was hit by a drunk driver and told she might never walk again. Today, she is the founder of one of Miami’s most successful clinics, Skincare by Amy Peterson, and the creator of Lenox and 16th, a million dollar skincare brand that shows what it really looks like to put care at the center of business.

Amy’s story is about grit, reinvention, and service driven entrepreneurship. She built a beauty empire with no investors, no shortcuts, and no business degree. She did it through relentless work ethic, empathy, and purpose.

In this powerful and deeply personal conversation, she shares:

• How a near death accident gave her the drive to build her dream business
• The mindset that separates good service from iconic unforgettable service
• What it takes to scale a people first company in a saturated industry
• How she turned trauma into purpose
• The moment she walked away from comfort to start her own clinic• Why caring more can actually make you more profitable
• How she self funded a million dollar skincare brand without investors
• Why she believes good people do win when they lead with integrity
• The truth about aging confidence and longevity in beauty
• What having it all actually means when you build it yourself

This is not just an episode about beauty or business. It is a masterclass in integrity, service, and self belief.

Lenox & Sixteenth Discount Code: HSR20 for 20% off

Chapters:

00:00 Intro

01:00 What Makes Amy’s Clinic Different

03:00 From Assistant to Founder and Building a 4.9 Star Business

07:00 The Accident That Changed Everything and Turning Trauma Into Purpose

11:00 The Confidence Skin Connection and Building a Brand on Care

16:00 Leaving Comfort to Start Her Practice and How to Scale Smart

21:00 The Million Dollar Lesson of Caring More and Becoming a Self Taught CEO

25:00 The Confidence Code and The Bet She Made on Herself

29:00 The Launch of Lenox & Sixteenth and Turning Clients Into Advocates

33:00 Why Slow and Steady Wins and The Instagram Face Era

37:00 The Undetectable Injectable and Skincare for Kids

42:00 The Comparison Trap and Authentic Leadership

47:00 Love Partnership and Confidence Consistency

52:00 Rapid Fire

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Amy Peterson and Lenox & Sixteenth:

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LinkedIn: https://www.linkedin.com/in/amy-peterson-3946886a

Website: https://www.skincarebyamypeterson.com/

Instagram: https://www.instagram.com/lenoxandsixteenth

Website: https://lenoxandsixteenth.com

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Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers Reum, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.