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13min chapter
$200M Founder's Unusual Approach to Relationships
Leveling Up with Eric Siu
Innovative Marketing Strategies for Engagement and Conversion
Exploring unconventional methods of capturing leads through personalized emails, creative incentives, and themed physical packages to drive engagement and enhance account-to-call conversion rates. The chapter also delves into the effectiveness of offering Amazon gift cards, understanding lead generation impact, and the importance of focusing on the middle 60% of leads. Insights are shared on balancing automation with personalization, initiating conversations through automated emails, and structuring BDRs to serve as inbound reps for prompt lead responses and optimized email messaging.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode