⚪ “Zynfluencers” — Zyn’s tobacco off-ramp/on-ramp. Nespresso’s latte test drive. Your retirement fund’s emergency ATM
The Best One Yet
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Zinn and Nespresso: Taking on Nicotine and Coffee Markets
The chapter explores the growing popularity of Zinn nicotine pouches as a cigarette alternative, highlighting the acquisition by Philip Morris and the debate over its role in nicotine addiction. It also explores Nespresso's new Coffee Entertainment Zone concept aimed at addressing consumer coffee confusion through immersive experiences, drawing parallels to car industry test drives to boost consumer confidence.
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