Do You Have a Loyalty Program?

Movie pass increased movie going by a hundred and 11 to a hundred and forty four % for anyone who signed up for the service. They increase the long tail of the independente and the smaller films. And we also know that they double that behavior monday through thursday. The industry needs that, whether its movie pass or a m c or whomever, the industry needs to change its mind set. From there's one price, its paper view. We are still thinking in an old world way, which is what causes the industry not to be able to expand.