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#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Modern Wisdom
The Chocolate Bar in Your Book Is a KitKat
There's an image of a half-eaten chocolate bar in the book. That's deep in the book when we're talking about triggering action, how we can get people to respond. And that's an example of the brain's patternicity. We see the world in patterns. Randomness doesn't make any sort of benefit to our survival. So spotting patterns and following these systems make a lot of sense. If we can deviate from that, we can help people to write it.
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