It's really easy for people who are the four letter eward, experienced, right? Or a in a senior or been around the company longest to give short shrift to a new idea. So i'm in that framing. It's all about and so hit goes from product, customer, investor, cap table, morn members,. Everything has to come t go through a quality lens rate. The risk is like, a hundred percent base, infinite, ye, or whatever. And yet, criticality is zero, because scale is zero, right?...