2min chapter

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Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

How to Decentralize Your Community in Web 3

In Web 3, there is no central corporate marketing that's deciding everything for everybody. So theoretically, anybody who works on X can go and claim to be a spokesperson for that product. How do you tactically manage that? I think setting that kind of culture and tone for the community is really important. Who you have in your early community is that kernel that's going to attract everybody that comes on later.

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