Enough with the “Delving” – Staying Human in the Age of AI.

Is AI making us better or worse at communicating? On one hand, platforms like ChatGPT have unlocked the ability to instantly create and customize vast reams of messaging – emails, social posts, and more. But the telltale fingerprints of AI, from overused words like “innovative” and “delve,” its preference for middle-of-the-road conclusions, and its tendency to yap at length, are also hurting our ability to actually connect with our audience. In this panel, explore how both individuals and brands can be better communicators in the age of AI.

Panel:

Joanna Lepore - Looking Outside Host and foresight strategist
Ben Guttmann - Marketing executive and author
Usama Fayyad - Executive Director of Institute for Experiential AI at Northeastern University
Moderated by Melina Palmer - Founder & CEO of The Brainy Business

This is a recording of a live panel that took place March 7, 2025 at SXSW in Austin, Texas in the Advertising & Brand Experience Track. Shared with with permission from SXSW. Edited for clarify.

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More:

Looking Outside podcast www.looking-outside.com
Connect with host, Jo Lepore on LinkedIn & X
Ben Guttmann www.benguttmann.com & Linkedin
Melina Palmer https://thebrainybusiness.com & Linkedin
Usama Fayyad on Linkedin
Jo Lepore www.jolepore.com
Listen to the Looking Outside episode with Usama Fayyad on AI
Listen to the Looking Outside episode with Melina Palmer on behavioral economics

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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and marketer, Jo Lepore. New episodes every 2 weeks. Never the same topic.

All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2025. Theme songs by Azteca X.

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