Vertical Sass in SMBs?

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There's already public companies that are vertical sass, right? So, I think that companies like Square and Toast, for example, and so some companies, some verticals are much more developed than others. Some of the ones you're pointing out like dental services of spas and salons still have a lot of room to grow. It's kind of really, really fun to learn about all these restaurants like all these different small businesses.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

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