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Beef Advocacy, Defining Sustainability, Beef Checkoff Research
Cattle Chat
The Importance of Sustainability in the Beef Industry
The beef check-off helps fund peer reviewed research. Research is going to ultimately produce a better product, and with a better product we're going to be able to build a larger beef demand. Despite all those moving parts, it's really important that we're delivering a serving of beef to the table for the American beef supply chain in a really efficient manner.
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