Navigating Media Evolution and Influence

This chapter examines the shifting tactics of media promotion for books in the post-pandemic landscape, highlighting the rise of platforms like podcasts and BookTok. It also discusses the potential changes in leadership at Vogue and the implications for the fashion industry, alongside the challenges faced by Condé Nast in managing new projects. Furthermore, the chapter explores the complexities of celebrity relationships and media strategies, as well as the evolving branding approaches within lifestyle companies.