Exploring the significance of affiliation and identity in human motivation beyond monetary rewards, the chapter highlights the role of non-monetary aspects in activities like contributing to open-source software and political affiliations. It suggests integrating insights from marketing into economics for a deeper understanding of human behavior and subjective perceptions of incentives.
Tyler Cowen, of George Mason University, talks about his new book, Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist. Cowen, legendary blogger at MarginalRevolution.com, talks with EconTalk host Russ Roberts about the economics of parenting, reading, dentistry, art museums and education. Highlights include Tyler's favorite art museum and what to see there along with the challenges of being a tourist in Morocco.