5min chapter

Really Specific Stories cover image

Marco Arment

Really Specific Stories

CHAPTER

Spotify's Control of the Podcasting Market

Spotify has gotten more control in the podcasting market than Stitcher ever had. I don't see them ever losing that control. Fortunately, Apple still dominates. They kind of scared us a little bit when about a year or two ago they launched premium paid podcasts that are only available in Apple podcasts. That was not a great thing for the ecosystem. But it didn't have a huge impact. It wasn't like an extinction event for podcasters and for independent podcasts and apps. And hopefully they won't try to cause such an event if they tried.

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