Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies cover image

Should You Productize Agency Services? Navigating the Risks and Rewards with Matthew McIver | Ep #722

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

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From Designer to Agency Owner

This chapter explores the transformative journey of a graphic designer who establishes their own agency, detailing personal challenges and the evolution of business dynamics. It emphasizes the importance of clear agreements in partnerships and transitioning to a structured service model to improve efficiency and client satisfaction. The discussion also highlights the psychological impact of offering tiered service options to clients, using innovative tools like video proposals to enhance understanding and trust.

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