Perpetual Traffic cover image

The Next Era of Growth: How to Achieve Full Funnel Excellence

Perpetual Traffic

00:00

The Cost of Video View Campaigns

The idea is combine in this case video view audiences, which is sort of a brand awareness slash consideration kind of campaign because we capture the audience based upon how much percentage of a video that they watch. The point is you're creating an audience for a fraction of the cost of what you would if you were running just straight conversion campaigns. If all you do is conversion campaigns at $80 CPM, you're going to quicklyrun out of audience or quickly run out of cash.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app