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041: Bob Burg - Long Term Success The Go-Giver Way | Winning People Over Without Manipulation

The Learning Leader Show With Ryan Hawk

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What Is Value? And How Do You Determine That?

A professional sales person connects the benefits of their product or service with the wants, needs and desires of the customer. How do you determine that? And i bet your dad did this as great as anyone in his distinguished sales career. We assume that what we find to be of value is what someone else finds to be ofvalue. But it's not what we think they should think is of value. It's what they believe is of Value.

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