2min chapter

Hidden Brain cover image

The Choices Before Us

Hidden Brain

CHAPTER

Dating - Why Do We Have So Many Options?

There are experiments along these lines of people sitting in on deciding what to order. Sometimes they get to be the first to make the order, sometimes they have to wait for everyone around the table to order. The person who is most satisfied with the bear that they ordered is the first person who orders because they weren't paying any attention to what everybody else had already ordered. Another issue with having choices is that it forces us to grapple with options that we have to forego....

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