
Storytelling for Persuasion: Insider Tips from James Ontra
Negotiate Anything
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The Benefits of Thinking of Your Presentation First as Marketing Versus Sales
Presentation management is a way for companies to organize their presentation library so that anyone in the company can reuse it at any time. Most marketing dollars are thrown away after they're used once, this repurposes them as one. If you made a presentation on your company and your whole presentation might be 250 slides, if you get someone to sit through all of that, they would know everything about your company. But no one will ever do that. It's more finance than banking. And I'm like, God, I had a slide on finance. I have another image on my cell phone. Suddenly, my conversation,. my presentation is following the conversation, not forcing the conversation, which is
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