How to Calculate CAC Ratio for Land and Expand

Dave cat Kellogg: Free trials or freemium and a PLG model or now in the usage based model. How this evolving go to market and pricing packages impact how you calculate CAC ratio it's not like a good idea Dave yeah I think that's a topic for another episode but let me dig in with the point of view on land and expand now. If you have a reliable land expand boom boom like within 30-60 days count that as the land, he says.