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Magic Words with Jonah Berger

Thinkers & Ideas

00:00

The Importance of Authenticity in Corporate Communications

I think too often it's easy to slip into something that seems really varnished and perfect, but because that no one's going to read it. If you look at brands that actually speak like people, others are more interested in listening what they have to say. I'm not clear yet that chat GPT and other systems like it have been tuned and set up well for those things. That's certainly possible, but I'm not sure they're there yet.

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