The Evolution of American Menswear

This chapter examines the political economy of menswear, tracing the historical evolution of stylish attire among upper-class American men. It contrasts the understated WASP aesthetic of the early 20th century with the power look of the 1980s, showcasing how fashion reflects societal status and identity. The discussion also highlights the transformative roles of Brooks Brothers and Ralph Lauren in shaping American men's fashion, merging tradition with contemporary coolness.