Echo Charles: You're doing something that I wish a lot of guys with our background would do, which is get off the bench and commit to this burden of responsibility. The John Plaster, the John Stryker Myers of the world are the ones who affected my life and me stepping up and doing something about it. That's different than anything else that's a structure and business plan. This is an impact on culture. Without you, without your abilities to stay in it and stay committed, we wouldn't be affecting popular culture like we are.